Customer data stories
Poor data at checkout is fuelling cost surprises, missed deliveries and fraud fears that are turning many cross-border shoppers away.
Weak governance leaves firms exposed to compliance risk, duplicate records and faulty decisions as data volumes keep rising across departments.
Fewer than four in ten affected merchants are monitoring employee fraud, leaving seasonal hiring spikes to widen losses from chargebacks and refunds.
Fast-moving travel and hospitality brands risk missed bookings unless they unify customer data in real time across marketing, care and operations.
Poor data quality is driving costly errors, weaker customer service and missed revenue unless organisations keep records accurate and current.
Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Banks could use the new tool to give branch staff a fuller customer history, reducing repeated questions and improving advice on complex issues.
Poor data quality is still holding back AI and reporting, even as businesses add specialist roles and restructure their data teams.
Only 7% of organisations say their data is ready for AI, risking weaker personalisation and costlier technology investments.
Businesses risk costly disruption if they upgrade systems for flashier features without testing integrations, compliance and day-to-day workflows first.
Nearly 60% of big UK retailers reported AI security incidents last year as rapid adoption outpaced governance and risk checks.
With hiring tight and costs rising, firms are outsourcing sales and customer retention to lift revenue without adding permanent headcount.
Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.
Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.
The recognition bolsters Infosys' pitch to enterprises seeking measurable returns as budget pressure and AI adoption reshape marketing services.
Digital onboarding now takes six to seven minutes at Frost Bank, as manual reviews dropped and customer acquisition improved.
Stolen credentials can become an operational foothold within hours, leaving annual assessments too slow to catch the real attack paths.
Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.
Restaurants can now tie bookings to spend and repeat visits as Square and OpenTable combine reservation, payment and guest data across six markets.
