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Digital Out of Home (DOOH) Stories - Page 3

Global Stories

Digital Out of Home (DOOH) stories

Vistar Media announces leadership shake-up as global expansion continues
Unified Communications

Vistar Media announces leadership shake-up as global expansion continues

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

By Sean Mitchell • 3 min read • Wed, 29th Nov 2023
VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Marketing Technologies

VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

By Sean Mitchell • 3 min read • Mon, 16th Oct 2023
Vistar Media Announces Three Senior Promotions in APAC
Partner Programmes

Vistar Media Announces Three Senior Promotions in APAC

Vistar Media announces senior promotions in APAC, highlighting Rebecca Pirrie's leadership as Group Sales Manager.

By Imee Dequito • 2 min read • Mon, 11th Sep 2023
VIOOH Announces New ANZ Hires
Orchestration

VIOOH Announces New ANZ Hires

VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.

By Imee Dequito • 3 min read • Tue, 5th Sep 2023
BroadSign Mobile used to bridge DOOH with smartphones in retail
Digital Signage

BroadSign Mobile used to bridge DOOH with smartphones in retail

BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.

By Heather Wright • 2 min read • Tue, 19th Apr 2016
Primesight converts to BroadSign; offers more accountability for clients
Digital Signage

Primesight converts to BroadSign; offers more accountability for clients

The UK's Primesight has is converting its displays to BroadSign as it seeks to provide a seamless DOOH experience and accountability, for clients.

By Heather Wright • 1 min read • Wed, 10th Feb 2016
Burberry wraps up Dooh campaign with Dreamworks
Digital Signage

Burberry wraps up Dooh campaign with Dreamworks

Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.

By Heather Wright • 2 min read • Fri, 18th Dec 2015
The writing's on the wall - Part 1
Digital Signage

The writing's on the wall - Part 1

No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.

By Heather Wright • 3 min read • Wed, 8th Jan 2014
The selling point
Digital Signage

The selling point

Digital signage, while gaining traction in retail, faces confusion and challenges despite potential for enhancing customer experience.

By Staff Writer • 6 min read • Mon, 1st Mar 2010

Stories from Other Regions

Digital Out of Home (DOOH) stories

Digital Caddies and Snapp Digital pair up for ad content in golf carts
Digital Signage

Digital Caddies and Snapp Digital pair up for ad content in golf carts

Digital Caddies has formed a strategic alliance with Snapp Digital which will see real time advertising content served up on digital signage in golf c.

By Heather Wright • 2 min read • Tue, 1st Mar 2016
BroadSign gears up for international growth with new execs
Digital Signage

BroadSign gears up for international growth with new execs

BroadSign escalates global ambitions, enlisting top execs Beloff and Dollevoet to foster pivotal account relations and EMEA growth.

By Heather Wright • 1 min read • Fri, 26th Feb 2016
Programmatic DOOH and Stephen Fry aim to help missing kids
Digital Signage

Programmatic DOOH and Stephen Fry aim to help missing kids

Stephen Fry has been transformed into a cartoon superhero and launched into digital signage as part of a British Child Rescue campaign.

By Heather Wright • 3 min read • Fri, 19th Feb 2016
BroadSign and ViaDirect partner for DOOH wayfinding
Digital Signage

BroadSign and ViaDirect partner for DOOH wayfinding

BroadSign joins ViaDirect to launch 'premium' digital wayfinding, promising intuitive navigation for public spaces.

By Heather Wright • 2 min read • Wed, 27th Jan 2016
Broadsign wins Asia Pacific DOOH deal
Digital Signage

Broadsign wins Asia Pacific DOOH deal

Broadsign International has won a deal which will see its digital out of home platform powering QMS Media's advertising network across Asia Pacific.

By Heather Wright • 1 min read • Thu, 14th Jan 2016
Digital signage brings holiday shopping to the New York subway
Digital Signage

Digital signage brings holiday shopping to the New York subway

New York subway riders can now shop for holiday gifts via 100+ interactive kiosks offering curated products and real-time sorting, reaching 2.2 million daily.

By Heather Wright • 2 min read • Tue, 15th Dec 2015
Show them a sign
Digital Signage

Show them a sign

NZ businesses embrace digital signage, tailoring real-time info for customers, spotlighting the trend's rapid content refresh capabilities.

By Staff Writer • 4 min read • Mon, 1st Mar 2010