EMEA stories
Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.
More than 175,000 customers could see faster service as EcoVadis rolls out Gemini Enterprise tools to automate internal work and boost productivity.
Marketplace sales tripled in EMEA and Asia-Pacific last year as Google Cloud rewarded Ping Identity for work on passwordless access and AI controls.
The hire is designed to widen Claroty’s reach in industrial cyber security by strengthening a partner network that drives sales and delivery.
Boards are being pressed to abandon periodic patching as AI models can now uncover and chain software flaws faster than human teams can respond.
Demand from Oracle, SAP and VMware customers is helping Spinnaker Support extend double-digit growth as it expands its executive team.
Public sector and critical infrastructure operators will gain more control over sensitive systems as Cisco broadens on-premises support across EMEA.
Enterprise buyers are turning to Azul to cut Java costs and risks, with finance, healthcare and telecoms driving a 43% bookings rise.
Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.
The move gives EMEA resellers a route to steadier software-led income as scanner margins come under pressure across the channel.
Fewer than half of firms have the safeguards to track staff AI use, even as 77% reported a cyber incident in the past year.
Banks modernising payments infrastructure are under pressure to balance speed, compliance and control as Icon expands in Asia and EMEA.
UK resellers gain a single route to sell Dropbox’s full portfolio as the tie-up widens to six more EMEA markets and adds local support.
Many UK IT leaders say open source could reduce reliance on a single AI vendor, even as most lack robust governance for autonomous tools.
The security technology group is betting on partner-led growth in EMEA as it broadens support for installers and integrators after joining VOSKER.
The hire bolsters Salute’s push into AI-driven data centre demand as operators seek faster, greener build-outs and fewer suppliers.
Enterprise users are turning to Azul to cut Java cloud costs and compliance risks as finance, healthcare and telecoms demand jumped sharply.
The new fund is intended to boost growth while giving the UK more control over data, chips and AI systems used by public services.
European firms are losing nearly EUR 1 million a year to idle cloud capacity just as AI demand drives hosting costs up 12%.
Better pay, flexibility and clearer progression could tempt thousands of former female tech workers back, Akamai research suggests.
