Football Stories

Irish Stories

Football stories

eir says summer event data use rises 24.4% in Ireland

Mobile networks are under growing strain as crowds at Ireland's biggest summer gatherings upload video, post online and check travel details more often.

By Sean Mitchell • 4 min read • Last month

Global Stories

Football stories

Disaster Recovery

IT pros say password sharing is top security lapse

User behaviour remains IT's biggest vulnerability, with 65% of professionals saying password sharing is the worst security lapse.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • This month

Data Analytics

Flashscore claims top accuracy in predicted line-ups

Users could get more reliable football team news as Flashscore's predicted line-ups outperformed rivals across Europe's top leagues and the Champions League.

By Sofiah Nichole Salivio • 4 min read • Last month

Gaming

World Cup fraud shifts to verified accounts & withdrawals

Operators faced a 38% rise in suspicious withdrawals as World Cup fraud shifted from sign-ups to verified accounts, SEON said.

By Sean Mitchell • 4 min read • Last month

Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • Last month

Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • Last month

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 23rd Jul 2026

Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026

Mobile data

O2 extends USA roaming for England fans in tournament

Eligible England supporters in the US can now avoid daily roaming fees on O2 during the rest of the tournament, with credits back to 20 July.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Jul 2026

Stories from Other Regions

Football stories

eCommerce

TCL launches UK cashback deal with prize draw on TVs

Football fans buying new home entertainment kit could get cashback, with some also entering a draw to win the full purchase price back.

By Sofiah Nichole Salivio • 3 min read • Last month

Local Government

Cost blowout for new Waikato football turf revealed to be $500k

Unexpected ground conditions pushed the Korikori Park project to about GBP £2.6 million, but the turf is already easing cancellations for local teams.

By Local Democracy Reporter • 3 min read • Last month

Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Jul 2026