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His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.
Fraudsters' World Cup scam sites were spotted months ahead of kick-off, helping agencies and firms shut down fake FIFA domains before users were hit.
Boston commuters saw tartan taxis and bus ads as VisitScotland sought to turn Scotland's football spotlight into bookings from US travellers.
A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Growing deepfake scams are pushing consumers towards paid verification tools, as Bitdefender's app checks videos for manipulation and malicious intent.
Creators who need stronger low-light video and more flexible workflows may find GoPro's Mission 1 range a far better fit than older Hero models.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.
Families wary of social media data use now have a closed digital archive for photos, oral histories and lineage records.
England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.
More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.
Enterprise customers face growing risks as autonomous software gains access to internal systems, prompting fresh demand for agent security tools.
Teen users in Singapore will face tighter Instagram, Facebook and Messenger content controls as Meta backs new online-safety talks with schools and families.
Nearly six in ten Londoners have seen more scam attempts in the past year, with social media fraud and AI-made ruses fuelling concern.
