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WPP integrates Google Earth AI into marketing platform

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cx
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
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Lemma launches AI platform for measurable outdoor ads

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Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
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NIE Networks speeds map requests to cut cable strikes

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NIE Networks and Esri Ireland launch 24/7 map service to speed access to electricity data and reduce cable strikes across Northern Ireland.
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SAP to acquire Reltio to boost enterprise data, AI ops

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data analytics
SAP will fold Reltio's master data management tools into Business Data Cloud, strengthening its bid to unify enterprise records for AI across mixed systems.
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Apple launches Business platform to streamline company tools

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data analytics
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digital transformation
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fintech
Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.
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Melissa podcast probes data quality, risk & identity

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data analytics
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Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.
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SITA links Google Find Hub with WorldTracer baggage data

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data protection
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digital transformation
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encryption
SITA links Google's Find Hub with WorldTracer, letting airlines use passenger-shared bag locations to speed delayed baggage recovery.
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Tamr doubles SaaS revenue as AI drives data mastering

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Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.
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Identity management tops 2026 security & IT agenda

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Identity management is set to dominate 2026 security agendas as HID research shows rising convergence, biometrics use and privacy scrutiny.