Marketing stories
Small businesses can now automate website, reporting and email tasks as team.blue rolls out AI across four brands on European infrastructure.
Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.
Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.
Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.
Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.
Diners in Sydney now have a new way to find venues, while operators can tap first-party data and commission-free bookings.
Small firms will get training, app integrations and guides as OpenAI courts a lucrative market of lean teams seeking to automate routine tasks.
More than 90 credit union and community bank executives will discuss economy, AI and growth at Eltropy's invitation-only summit in Monterey.
Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
The insurer will use AI to speed reviews of adverts and website copy while keeping human sign-off under FCA Consumer Duty rules.
The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
