Marketing stories
Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.
The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.
Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.
Marketers face new pressure to track brand presence in AI answers, as Conductor's suite helps enterprises monitor citations and sentiment.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.
Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.
App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.
Strong search demand for children’s designs is prompting Canva to expand licensed content, with more than 60 PEPPA PIG templates now live.
Marketers under pressure to curb misinformation can now use a score that filters out weak AI-assisted content in PlatformAlt5's BriefBrain app.
Search visibility, trade coverage and peer mentions now shape which managed service providers make CIO shortlists in Australia.
For CIOs, independent coverage can reveal whether a vendor's online prominence reflects real market traction or just polished marketing.
The warehouse clear-out freed space for a major supply chain group while diverting 2.5 tonnes of old electronics from landfill.
Pressure from regulators and Google is putting firms at risk of hefty penalties if they screen out unhappy customers before asking for public reviews.
Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.
Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.
Businesses risk slower sites, weaker security and lost leads if they overlook core WordPress tools that help sites run smoothly and rank better.
