Marketing stories
Studios and advertisers gain finer scene control as Luma opens its AI video model to APIs, keyframes and post-production formats.
Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.
Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.
Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.
Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
The restructure aims to speed Assured's global expansion by aligning product, alliances and marketing around rising demand for cyber resilience.
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.
Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.
Only 12% of Australian operators say now is a good time to open a venue, as rising costs and weaker spend squeeze margins.
Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.
The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.
Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.
