The Ultimate Guide to Customer Relationship Management
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Irish Customer Relationship Management News
Regional stories with direct local relevance
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Expert Columns
Recent Customer Relationship Management News
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Cognizant named Aston Martin F1 Global AI Services partner
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Salesforce launches Agentforce Operations for back office
Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.
![365 Data Centres boosts win rates with Collective[i]](https://datacentrenews.ie/uploads/story/2026/04/30/preview_positive-sales-team-data-center-control-room-dashboard-analytics-digital-illustration.webp)
365 Data Centres boosts win rates with Collective[i]
Embedding the software into daily workflows lifted 365 Data Centres' win rates by more than 15% and cut sales cycles by 35% in six months.
Backbase named Forrester leader & customer favourite
Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.
Q4 launches AI-native CRM for investor relations teams
Investor relations teams could cut admin time as Q4’s new system turns meeting notes, reports and contact searches into AI chat tasks.
Oracle NetSuite launches AI coding skills for developers
Developers should see fewer errors and faster builds as NetSuite opens its coding guidance to more than 25 AI platforms worldwide.
Payment firms expand into broader merchant services
Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.
Celonis & ProcessLab launch banking apps for mortgages
Banks could speed up mortgage approvals and customer service with the new tools, after one lender cut response times by 32%.
Salesforce launches Headless 360 for agents & developers
The launch aims to let firms and software agents use Salesforce data and workflows inside coding tools and collaboration apps, cutting build times by up to 40%.
Paysight adds Paymend failed-payment recovery tool
Merchants could recover more lost sales as the tie-up gives Paysight users access to Paymend's 18% failed-payment recovery rate.
Canva & Klaviyo launch one-click email template link
Marketers can now skip rebuilds and file exports as the new link sends finished Canva emails straight into Klaviyo's template library.
HubSpot launches AI tools to tackle search decline
Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.
Emergent launches Wingman AI agent for workplace tasks
Australian firms under productivity pressure can now offload routine work to an always-on agent that links Gmail, Slack and calendars.
Emergent launches Wingman autonomous AI agent for work
By handling emails, calendars and routine requests in the background, the tool aims to cut admin for businesses wary of autonomous AI risks.